Journey Analytics with
Syneractiv Journey Navigator

 Journey Navigator combines the power of custom research with AI & Machine Learning enabled contextual and content relevance to design dynamically optimized omnichannel audience journeys. Each optimized journey is bespoke for your priority segments.

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Audience Navigator is powered by two primary sources of data:

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• Consumer Research- Consumer surveys, attitudinal, demographic, psychographic and behavioral data power Deep Learning decision tree models that develop journey maps across "moments that matter" to consumer purchase decision.

• Journey Orchestration- A combination of data across omnichannel touchpoints, keyword segments, walled garden clean rooms, onsite journeys and social listening feed into Deep Learning Propensity models.

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